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A Consumer Guide to Buying a Franchise

The Cost
In exchange for obtaining the right to use the franchisor's name and its assistance, you may pay some or all of the following fees.
  • initial franchise fee and other expenses. Your initial franchise fee, which may be non-refundable, may cost several thousand to several hundred thousand dollars. You may also incur significant costs to rent, build, and equip an outlet and to purchase initial inventory. Other costs include operating licenses and insurance. You also may be required to pay a "grand opening" fee to the franchisor to promote your new outlet.
  • continuing royalty payments. You may have to pay the franchisor royalties based on a percentage of your weekly or monthly gross income. You often must pay royalties even if your outlet has not earned significant income during that time. In addition, royalties usually are paid for the right to use the franchisor's name. So even if the franchisor fails to provide promised support services, you still may have to pay royalties for the duration of your franchise agreement.
  • advertising fees. You may have to pay into an advertising fund. Some portion of the advertising fees may go for national advertising or to attract new franchise owners, but not to target your particular outlet.

 

_________________________________

Table of Contents

Introduction 

The Benefits and Responsibilities 
of Franchise Ownership

Costs

Controls

Terminations and Renewal

Before Selecting a 
Franchise System

Your Investment

Your Abilities

Your Goals

Selecting a Franchise

Demand

Competition

Your Ability to 
Operate the Business

Name Recognition

Training and Support Services
Frachisor Experience

Franchise Expositions

Comparison Shop

Avoid High Pressure Tactics

Investigating Franchise 
Offerings

Terminations Training 
Advertising

Current and Former 
Franchisees

Financial History

Additional Sources

 

Source:  Federal Trade Commission

 

 

 

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