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A Consumer Guide to Buying a Franchise
- The Cost
- In exchange for obtaining the right to use the franchisor's name and
its assistance, you may pay some or all of the following fees.
- initial franchise fee and other expenses. Your initial
franchise fee, which may be non-refundable, may cost several
thousand to several hundred thousand dollars. You may also incur
significant costs to rent, build, and equip an outlet and to
purchase initial inventory. Other costs include operating licenses
and insurance. You also may be required to pay a "grand
opening" fee to the franchisor to promote your new outlet.
- continuing royalty payments. You may have to pay the
franchisor royalties based on a percentage of your weekly or monthly
gross income. You often must pay royalties even if your outlet has
not earned significant income during that time. In addition,
royalties usually are paid for the right to use the franchisor's
name. So even if the franchisor fails to provide promised support
services, you still may have to pay royalties for the duration of
your franchise agreement.
- advertising fees. You may have to pay into an advertising
fund. Some portion of the advertising fees may go for national
advertising or to attract new franchise owners, but not to target
your particular outlet.
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