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A Consumer Guide to Buying a Franchise

The Benefits and Responsibilities of Franchise Ownership

To help you evaluate whether owning a franchise is right for you, the Federal Trade Commission has prepared this booklet. It will help you understand your obligations as a franchise owner, how to shop for franchise opportunities, and how to ask the right questions before you invest.

A franchise typically enables you, the investor or "franchisee," to operate a business. By paying a franchise fee, which may cost several thousand dollars, you are given a format or system developed by the company ("franchisor"), the right to use the franchisor's name for a limited time, and assistance. For example, the franchisor may help you find a location for your outlet; provide initial training and an operating manual; and advise you on management, marketing, or personnel. Some franchisors offer ongoing support such as monthly newsletters, a toll free 800 telephone number for technical assistance, and periodic workshops or seminars.

While buying a franchise may reduce your investment risk by enabling you to associate with an established company, it can be costly. You also may be required to relinquish significant control over your business, while taking on contractual obligations with the franchisor.

Below is an outline of several components of a typical franchise system. Consider each carefully.

 

_________________________________

Table of Contents

Introduction 

The Benefits and Responsibilities 
of Franchise Ownership

Costs

Controls

Terminations and Renewal

Before Selecting a 
Franchise System

Your Investment

Your Abilities

Your Goals

Selecting a Franchise

Demand

Competition

Your Ability to 
Operate the Business

Name Recognition

Training and Support Services
Frachisor Experience

Franchise Expositions

Comparison Shop

Avoid High Pressure Tactics

Investigating Franchise 
Offerings

Terminations Training 
Advertising

Current and Former 
Franchisees

Financial History

Additional Sources

 

Source:  Federal Trade Commission

 

 

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