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Disclaimer
Buying A
New Car
Learning the Terms
Negotiations often have a vocabulary of their own. Here are some terms you may hear when you’re talking price.
- Invoice Price is the manufacturer’s initial
charge to the dealer. This usually is higher than the dealer’s final cost
because dealers receive rebates, allowances, discounts, and incentive
awards. Generally, the invoice price should include freight (also
known as destination and delivery). If you’re buying a car based on the
invoice price (for example, "at invoice," "$100 below
invoice," "two percent above invoice"), and if freight is
already included, make sure freight isn’t added again to the sales
contract.
- Base Price is the cost of the car without
options, but includes standard equipment and factory warranty. This price is
printed on the Monroney sticker.
- Monroney Sticker Price (MSRP) shows the base
price, the manufacturer’s installed options with the manufacturer’s
suggested retail price, the manufacturer’s transportation charge, and the
fuel economy (mileage). Affixed to the car window, this label is required by
federal law, and may be removed only by the purchaser.
- Dealer Sticker Price, usually on a supplemental sticker, is the Monroney sticker price plus the suggested retail price of dealer-installed options, such as additional dealer markup (ADM) or additional dealer profit (ADP), dealer preparation, and undercoating.
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