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Internet Auctions
Advertising Options
Advertising Your Product - Describe your item or service - and its condition - as fully and accurately as possible, including whether it's new, used or reconditioned. - Anticipate questions buyers might have and try to answer them in the description of your item or service.
When possible, include a photograph of the item. The saying about a picture being worth 1,000 words rings especially true in Internet auctions. - When putting an item up for auction, set the minimum bid at the lowest fair price you're willing to accept. Specify who will pay for shipping, and add whether you'll ship internationally. - State your return policy in your auction description, and if you require the buyer to pay shipping costs or restocking fees for returns. Tell bidders where to get follow-up service. If you don't provide service for the item, say where the bidder could get it.
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Table of Contents If you're a buyer... If you're a seller...
Source: Federal Trade Commission
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