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A Consumer Guide to Buying a Franchise
- Terminations
- The disclosure document tells you the conditions under which the
franchisor may terminate your franchise and your obligations to the
franchisor after termination. It also tells you the conditions under
which you can renew, sell, or assign your franchise to other parties.
- Training and Other Assistance
- The disclosure document will explain the franchisor's training and
assistance program. Make sure you understand the level of training
offered. The following checklist will help you ask the right questions.
- How many employees are eligible for training?
- Can new employees receive training and, if so, is there any
additional cost?
- How long are the training sessions?
- How much time is spent on technical training, business management
training, and marketing?
- Who teaches the training courses and what are their
qualifications?
- What type of ongoing training does the company offer and at what
cost?
- Whom can you speak to if problems arise?
- How many support personnel are assigned to your area?
- How many franchisees will the support personnel service?
- Will someone be available to come to your franchised outlet to
provide more individual assistance?
The level of training you need depends on your own business
experience and knowledge of the franchisor's goods and services. Keep in
mind that a primary reason for investing in the franchise, as opposed to
starting your own business, is training and assistance. If you have
doubts that the training might be insufficient to handle day-to-day
business operations, consider another franchise opportunity more suited
to your background.
- Advertising
- You often must contribute a percentage of your income to an
advertising fund even if you disagree with how these funds are used. The
disclosure document provides information on advertising costs. The
following checklist will help you assess whether the franchisor's
advertising will benefit you.
- How much of the advertising fund is spent on administrative costs?
- Are there other expenses paid from the advertising fund?
- Do franchisees have any control over how the advertising dollars
are spent?
- What advertising promotions has the company already engaged in?
- What advertising developments are expected in the near future?
- How much of the fund is spent on national advertising?
- How much of the fund is spent on advertising in your area?
- How much of the fund is spent on selling more franchises?
- Do all franchisees contribute equally to the advertising fund?
- Do you need the franchisor's consent to conduct your own
advertising?
- Are there rebates or advertising contribution discounts if you
conduct your own advertising?
- Does the franchisor receive any commissions or rebates when it
places advertisements? Do franchisees benefit from such commissions
or rebates, or does the franchisor profit from them?
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