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A Consumer Guide to Buying a Franchise

Terminations
The disclosure document tells you the conditions under which the franchisor may terminate your franchise and your obligations to the franchisor after termination. It also tells you the conditions under which you can renew, sell, or assign your franchise to other parties.
Training and Other Assistance
The disclosure document will explain the franchisor's training and assistance program. Make sure you understand the level of training offered. The following checklist will help you ask the right questions.
  • How many employees are eligible for training?
  • Can new employees receive training and, if so, is there any additional cost?
  • How long are the training sessions?
  • How much time is spent on technical training, business management training, and marketing?
  • Who teaches the training courses and what are their qualifications?
  • What type of ongoing training does the company offer and at what cost?
  • Whom can you speak to if problems arise?
  • How many support personnel are assigned to your area?
  • How many franchisees will the support personnel service?
  • Will someone be available to come to your franchised outlet to provide more individual assistance?

The level of training you need depends on your own business experience and knowledge of the franchisor's goods and services. Keep in mind that a primary reason for investing in the franchise, as opposed to starting your own business, is training and assistance. If you have doubts that the training might be insufficient to handle day-to-day business operations, consider another franchise opportunity more suited to your background.

Advertising
You often must contribute a percentage of your income to an advertising fund even if you disagree with how these funds are used. The disclosure document provides information on advertising costs. The following checklist will help you assess whether the franchisor's advertising will benefit you.
  • How much of the advertising fund is spent on administrative costs?
  • Are there other expenses paid from the advertising fund?
  • Do franchisees have any control over how the advertising dollars are spent?
  • What advertising promotions has the company already engaged in?
  • What advertising developments are expected in the near future?
  • How much of the fund is spent on national advertising?
  • How much of the fund is spent on advertising in your area?
  • How much of the fund is spent on selling more franchises?
  • Do all franchisees contribute equally to the advertising fund?
  • Do you need the franchisor's consent to conduct your own advertising?
  • Are there rebates or advertising contribution discounts if you conduct your own advertising?
  • Does the franchisor receive any commissions or rebates when it places advertisements? Do franchisees benefit from such commissions or rebates, or does the franchisor profit from them?

_________________________________

Table of Contents

The Benefits and Responsibilities 
of Franchise Ownership

Costs

Controls

Terminations and Renewal

Before Selecting a 
Franchise System

Your Investment

Your Abilities

Your Goals

Selecting a Franchise

Demand

Competition

Your Ability to 
Operate the Business

Name Recognition

Training and Support Services
Frachisor Experience

Franchise Expositions

Comparison Shop

Avoid High Pressure Tactics

Investigating Franchise 
Offerings

Terminations Training 
Advertising

Current and Former 
Franchisees

Financial History

Additional Sources

 

Source:  Federal Trade Commission

 

 

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