A Consumer Guide to Buying a Franchise
The Benefits and Responsibilities of Franchise Ownership
To help you evaluate whether owning a franchise is right for you, the
Federal Trade Commission has prepared this booklet. It will help you
understand your obligations as a franchise owner, how to shop for franchise
opportunities, and how to ask the right questions before you invest.
A franchise typically enables you, the investor or
"franchisee," to operate a business. By paying a franchise fee,
which may cost several thousand dollars, you are given a format or system
developed by the company ("franchisor"), the right to use the
franchisor's name for a limited time, and assistance. For example, the
franchisor may help you find a location for your outlet; provide initial
training and an operating manual; and advise you on management, marketing,
or personnel. Some franchisors offer ongoing support such as monthly
newsletters, a toll free 800 telephone number for technical assistance, and
periodic workshops or seminars.
While buying a franchise may reduce your investment risk by enabling you
to associate with an established company, it can be costly. You also may be
required to relinquish significant control over your business, while taking
on contractual obligations with the franchisor.
Below is an outline of several components of a typical franchise system.
Consider each carefully.
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