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A Consumer Guide to Buying a Franchise
- Training and Support Services
- Another reason for purchasing a franchise is to obtain support from
the franchisor. What training and ongoing support does the franchisor
provide? How does their training compare with the training for typical
workers in the industry? Could you compete with others who have more
formal training? What backgrounds do the current franchise owners have?
Do they have prior technical backgrounds or special training that helps
them succeed? Do you have a similar background?
- Franchisor's Experience
- Many franchisors operate well-established companies with years of
experience both in selling goods or services and in managing a franchise
system. Some franchisors started by operating their own business. There
is no guarantee, however, that a successful entrepreneur can
successfully manage a franchise system.
Carefully consider how long the franchisor has managed a franchise
system. Do you feel comfortable with the franchisor's expertise? If
franchisors have little experience in managing a chain of franchises,
their promises of guidance, training, and other support may be
unreliable.
- Growth
- A growing franchise system increases the franchisor's name recognition
and may enable you to attract customers. Growth alone does not ensure
successful franchisees; a company that grows too quickly may not be able
to support its franchisees with all the promised support services. Make
sure the franchisor has sufficient financial assets and staff to support
the franchisees.
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