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A Consumer Guide to Buying a Franchise

Training and Support Services
Another reason for purchasing a franchise is to obtain support from the franchisor. What training and ongoing support does the franchisor provide? How does their training compare with the training for typical workers in the industry? Could you compete with others who have more formal training? What backgrounds do the current franchise owners have? Do they have prior technical backgrounds or special training that helps them succeed? Do you have a similar background?
Franchisor's Experience
Many franchisors operate well-established companies with years of experience both in selling goods or services and in managing a franchise system. Some franchisors started by operating their own business. There is no guarantee, however, that a successful entrepreneur can successfully manage a franchise system.

Carefully consider how long the franchisor has managed a franchise system. Do you feel comfortable with the franchisor's expertise? If franchisors have little experience in managing a chain of franchises, their promises of guidance, training, and other support may be unreliable.

Growth
A growing franchise system increases the franchisor's name recognition and may enable you to attract customers. Growth alone does not ensure successful franchisees; a company that grows too quickly may not be able to support its franchisees with all the promised support services. Make sure the franchisor has sufficient financial assets and staff to support the franchisees.
 

_________________________________

Table of Contents

The Benefits and Responsibilities 
of Franchise Ownership

Costs

Controls

Terminations and Renewal

Before Selecting a 
Franchise System

Your Investment

Your Abilities

Your Goals

Selecting a Franchise

Demand

Competition

Your Ability to 
Operate the Business

Name Recognition

Training and Support Services
Frachisor Experience

Franchise Expositions

Comparison Shop

Avoid High Pressure Tactics

Investigating Franchise 
Offerings

Terminations Training 
Advertising

Current and Former 
Franchisees

Financial History

Additional Sources

 

Source:  Federal Trade Commission

 

 

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